Sponsor level names?

Jun 28

There are a lot of conferences out there which use various metals for sponsor levels:

Platinum
Gold
Silver
Bronze

There are some conferences out there that use industry-related terms:

FIOS
DSL
DialUp

What names would be appropriate for PodCamp levels of sponsorship? If silly, would they be respected by a sponsor’s peers? If traditional, would they resonate with PodCamp attendees?

5 Responses to “Sponsor level names?”

C.C. Chapman Says:
June 28th, 2007 at 8:45 am
Stick with the good old medal model. It works and in the long run is just easier and isn’t cheesy at all.
Bill Deys Says:
June 28th, 2007 at 8:48 am
I agree!
Tommy Vallier Says:
June 28th, 2007 at 8:52 am
I’ve always thought the industry ones were cute and fun, but I remember being asked by someone new to this world what some of the terms meant at an event last year.

I’m with Bill and C. C., metals work.
Jared M. Spool Says:
June 28th, 2007 at 9:39 am
As someone who has sponsored many events and even hosts a couple of our own, I can tell you the names don’t matter.

What matters is that it is clear what you get for each level and why spending more money offers more value to the sponsor. In my experience, sponsors look at the exposure they’ll receive. Each level should offer increasing amounts of valued exposure. (Exposure that doesn’t result in awareness or leads is not going to be valued.)

Hope that helps,

Jared
Laura Athavale Fitton Says:
June 28th, 2007 at 9:45 am
My only other thought would be something that signifies degrees of engagement with social media. But that could get debatable… and brand complicated.