9am Opening, Room 205 with Christopher Penn and Chris Brogan

9:30- 10:30 am Sessions Begin

Rm 203 Intro to Podcasting: Jen Yuan, tag-teaming sessions with John Wall.
What makes a podcast a podcast? How is podcasting like, or unlike, content from blogs, vlogs, streaming audio/video, radio, or television? What is RSS, and how is it involved in “subscribing” to shows? Haven’t created a podcast yet? This talk is for you.

Rm 204a New media crash course for traditional filmmakers
Social media expert Beth Kanter and filmmaker David Tames will present a crash course on what you need to know about “new media” and provide you with starting points for further study and exploration, depending on your specific goals. Appropriate for people who have been making traditional films and corporate videos who want to explore the potential of new media including blogging, podcasting, video blogging, and social networking. A new session developed for Podcamp Boston 2.

Rm 204b Web 2.0 Tools That Are Actually Useful by Scott Monty from crayon.
Just how many Web 2.0 / social media sites can you handle? And which ones are a complete waste of time versus actually being useful? With such sites growing in number at a seemingly exponential rate, it can be difficult to sort through the crap. I’ll cover 3-5 web apps that are actually of practical use in our hurried, harried lives. Then, in true Podcamp style I’ll turn it over to the audience for additional sites, suggestions and even do a little brainstorming about killer apps that are still needed.

Rm 204c The Transparency Manifesto
John Havens leads an interactive workshop designed to define and galvanize best-practice rules of the blog/podosphere. Citing specific examples for businesses and individuals, John will work with participants to continue to refine the Manifesto created at the NewPRWiki

Rm 205 Building Your Personal Brand- Mitch Joel, Twist Image and Six Pixels of Separation Podcast

Rm 206 Living la vida Freelance!
I have received a few requests to sit down in a group setting (panel? Q&A style?) and just TALK about what its like to live and work as a freelancer. Hoping to interest other Freelancers and consultants to join me on this panel, regardless of your field. In fact, diverse careers encouraged. A lot of people who are podcasting are now thinking about going Freelance with their Social Media skills, and it might be helpful to prepare them for the jump. Chaired by Chris Wilson from the Answers for Freelancers! Podcast

Rm 207 Podcasting as a Tool for Non-Profits
What does it take to do a high-quality podcast for your organization? What benefits will you get from podcasting? Hopefully heavy on the Q&A. Lead by Adam Weiss, the creator of the award-winning Current Science & Technology Podcast for the Museum of Science, Boston.

10:30 AM - 11:30 AM

Rm 203 Editing: How To Do It, Why To Do It, and How To Avoid Going Too Far
The reasons you should edit your show, along with a discussion of why you might not want to. Adam Weiss. Suitable for everyone.

Rm 204a Champagne Production Values on a Beer Budget
David Tames, an award-winning filmmaker and media technology consultant, will provide you with a survey of the most important things you need to know to get better results when doing video and audio production in the field. Appropriate for beginner to intermediate media makers who want to improve their production values. A reprise of the session which was very popular last year.

Rm 204b Web 2.0, Enterprise 2.0 and Beyond — Solutions for the Technology Manager.
The Web continues to evolve from a document delivery system into a applications platform. Join Kevin Mullins and others as they discuss real Web 2.0 and Enterprise 2.0 solutions for Business.

Rm 204c Surfing the wavefront of social networking, virtual world, and gaming communities
Shava Nerad, CEO of Indigenis, shares her perspective on the merging horizon of Facebook applications, Second Life and gaming community machinima, virtual world journalism, and vlogging and podcasting. Will there be any boundaries between what we do and all of these contexts in five years? In three? In two? Appropriate for everyone.

Rm 205 The Bigger Better Deal of Podcasting: Work Less, Make More, and Get Back Your Time
Chris Brogan and David Eckoff lead a highly participatory and action-packed session. Are you working harder than ever, suffering from information overload, and feeling too much stress? Gain insight into the most important things you can do right now to take back your life; Discover the keys to dramatically increasing your physical energy, reducing stress and gaining true wealth; How podcasters can build their reputation to Rockstar status; Learn the secrets of Superhero collaboration strategies

Rm 206 Making them hang onto every word; the art of telling a story.
The events in your life are great stories. It’s an art to put them into words. Ever find your self skipping ahead to the good parts of a podcast? or deleting it before you’ve gotten to the end? Don’t lose your audience, master specific techniques for keeping them on the edge of their seat. This is for everyone. Presented by Frick.

Rm 207 How Podcasters Can Stop Genocide - It’s Easier Than You Think!
Do you wish someone would have done something more to stop the Rwandan genocide as it was happening? Are you aware of the genocide occurring in Darfur and feel powerless or too overwhelmed to do anything about it? Attend this session to learn the quick, free, effective, and ground-breaking actions that you can take as a member of the new media to save lives, alleviate suffering, and be a part of the growing movement to stop and prevent genocide on a global scale. Five minutes a week will save a life. Presented by Melanie Van Orden, founder of Podcasters and Bloggers Against Genocide. Appropriate for everyone.

11:30 am – 12:30 pm Last Sessions of the Morning

Rm 203 Ten Golden Rules for Launching and Promoting a New Podcast - Jay Berkowitz
Topics include: How to produce your podcast including finding music, recording interviews, and call ins; How to get your podcast listed in Google and the other search engines; Finding your theme; How to find great interview topics; How to launch and promote your podcast; Getting listed in Podcast directories and iTunes; and Ongoing promotion and audience building.

Rm 204a What is it like to produce a video podcast?
Hi there, I’m Eric Gunnar Rochow, creator/producer of Gardenfork ( a web video show about cooking, gardening, and other stuff ) and Real World Green ( a web video show about practical things you can do to reduce your impact on the earth) I will talk about my experiences, mistakes and successes in producing 2 weekly web video shows. I gave a similar talk at podcampNY and want to expand on that experience.

Rm 204b Job Search 2.0
Let’s talk about how this new media stuff and the culture that goes along with it is affecting your career and your job search. CM Access is a specialty representation firm for advertising, marketing and creative professionals in New England and the Mid Atlantic. PodCampBoston 1 and PodCamp Philly attendees, as well as founders of the Philly CreativeCamp meetup, CM Access-ers career advocacy blogger MaryHelen Votral and Ben Gregg will lend insight and expertise to creating and maintaining an online profile for job seekers and others

Rm 204c The Social Media Metrics Game
Metrics for measuring success or ROI in social media strategies are a moving target. Many are discovering that traditional web analytics and metrics (like page view) are not appropriate. There’s been discussion threads on the social web that new metrics are needed as well as methods for objective measurement are needed. What metric(s) you select depends on your strategy map, tool selection, and context. Different metrics matter for different organizations. This session will use a training game as a conversation starter for participants to map metrics with strategy and discover what is most important. The session will provide a summary of the recent thinking on this topic by thought leaders in the field. Beth Kanter

Rm 205 The New Rules of PR with bestselling author and popular keynote speaker David Meerman Scott
Learn how podcasters (and, well, anyone) use online news releases to reach new audiences directly via Google News, vertical market sites, and RSS feeds. Based in part on David’s ebook “The New Rules of PR” and his new bestselling hardcover book “The New Rules of Marketing & PR”. Appropriate for everyone.

Rm 206 Legal and Logistical Advice for your Startup
When you start a business, you need to know a few things to keep yourself out of sticky situations later on. This session will discuss the basics of starting a business, from why you need to set up a business account, whether you need to incorporate, protecting yourself from the most common problems, basic tax issues, and the difference between exclusive and non-exclusive relationships. Whitney Hoffman

Rm 207 What are advertisers looking for?
Matthew Snodgrass, VP Digital Marketing for Porter Novelli and ADM board member, will let you in on the world of developing and brokering sponsorship deals for podcasters. He’s helped pair clients like HP, Dixie, Oral-B, and others with appropriate podcasts to create a perfect marriage of old advertisers and new media

2:00 PM - 3:00 PM

Rm 203 Podcasting, Blogging and RSS in Plain English
Are you new to podcasting and blogging? Do you need a refresher on the basics? Then this session is for you. Come an learn the lingo with podcasting consultant, Jason Van Orden. You’ll leave this session with a firm grasp of what podcasting, blogging and RSS are and how they work.

Rm 204a Videoblogging in 5 Minutes
Steve Garfield shows you a number of ways that you can make a video and share it on the web. We will be shooting, editing and posting video in this session. Lots of fun will be had by all. You can get started with a cell phone or a digital camera you already own. It’s not as hard as it seems. We’ll review some tips on shooting, editing and sharing fleeting moments. You don’t even have to edit if you don’t want to.

Rm 204b Smart Plan, Sexy ‘Cast by Andrea Mercado, author of LibraryTechtonics and manager/occasional podcaster for the PLA Blog.
So many hot presenters, so many tantalizing options… but it’s not just about knowing the tools, it’s how you *use* them. What’s a nervous ‘cast virgin to do? Learn how a smart plan can make even the most inexperienced podcaster or vidcaster successful with a sexy strategy. They won’t even know it’s your first time

Rm 204c Intellectual property for the Creative Class
What you need to know to protect your intellectual property rights and not step on the rights of others. Sarah Salter, Professor, New England School of Law

Rm 205 Tools Of The (Social Media) Trade
C.C. Chapman (Managing The Gray, Accident Hash, One Guy’s Thoughts) and Mitch Joel (Six Pixels of Separation, Twist Image) walk you through the tools they use to connect, share, inspire and grow. The sub-plot revolves around how using these tools help to build your Personal Brand. Also included will be thoughts on Trust Economies and how this all ties in to Marketing, Communications, Advertising and PR.

Rm 206 Creative Briefs in Brief
Finding the client’s ‘message’ isn’t as easy as you think. - Presented by J.C. Bouvier - Principal, Bouvier Consulting. This session gives a high level overview of a basic agency marketing tool called the “creative brief”. The session will introduce participants to the Bouvier Consulting version of the creative brief, a tool they can use to define what it is exactly a client is trying to get people to do…Be it buy goods, fill out a form, or show up at a conference. Open to anyone who is interested in walking away with a simple, one page, document template that can help anyone figure out what they (or their clients) are trying to say.

Rm 207 How to Make Google Care About You - Julien Smith & Chris Penn
Learn search engine optimization and more for all kinds of new media.

3pm to 4pm Sessions Continue

Rm 203 Build A Better Talkshow, Live! Jonny Goldstein.
Sick of canned celebrity gabfests that pass for talk shows? Now you can make your own truly participatory live talkshow around topics you care about, where your guests, you, and the audience are all stars. Jonny will show you how to build a better talkshow using http://operator11.com and meebo rooms. Then if you are brave, he’ll get you on the couch and interview you.

Rm 204a Go HD today. Here’s Why and How.
Matthew Snodgrass, VP Digital Marketing for Porter Novelli, will explain the ins and outs of high-definition video and why you should consider making the switch to make your video content future-proof. There are some implications to making the switch, but we’ll guide you through the process to keep it as painless and inexpensive as possible.

204 b Small Fish in a Really Big Pond
A case study of how one guy brought podcasting to 30000 person company. Would he do it again? Absolutely! Hear why. Clive Bearman. Appropriate for everyone.

204c Monetizing your Web Series and Podcast
Paul Kontonis, CEO/Founder of For Your Imagination, will outline best practices on maintaining creative control of your broadcast while making money. Including what it takes to get there.

Rm 205 How to Market with New Media 101
Learn how to market your podcast, blog, or social media web site with 7 great tools. Christopher Penn. Appropriate for everyone.

Rm 206 What is the sound of your brand?
Drawing on elements of his presentations on “Return on Influence”, “Using Ambient Sound” and “People: The magic ingredient”, Mark Blevis will challenge you to think creatively and critically about using audio as part of your personal and/or professional brand, and how to use the podcast channel to bring that sound to life on the Internet.

Rm 207 New High School Journalism Project
Brainstorm ideas for how the new media community in Boston can become engaged in a new project, Journalists in Schools, that will create student-driven independent journalism inside city high schools. We are based at Northeastern University, collaborating with MIT Media Lab and others and seeking start-up funds. With Director Leslie Seifert. Appropriate for everyone.

4pm to 5pm Final Sessions of the day

Rm 203 Following and Joining Online Conversations: Social Media PR 101. Presented by Bryan Person and Doug Haslam.
An introduction to the world of blogs and social media. Learn how to follow what’s being said about you and your organization online, and why you should care. Learn when and how to jump in to this existing conversations and how to reach out to bloggers. We’ll also leave plenty of time for audience questions and participation.

Rm 204a Screencasting with Beth Kanter

Rm 204b Cluetrain marketing for media 2.0 and 3D
What you’re doing isn’t marketing — or is it? The reach of media is increasingly limited by the savviness of the creator or the evangelist (both of those, are you?), spreading the word. Eight years ago a clever manifesto gave old-marketing a new twist in the knickers. It’s still fresh, even when applied to personal marketing of personal brands. Recommended reading: Cluetrain Manifesto. Shava Nerad. Appropriate for everyone.

Rm 204c Podcamp Retrospective and Prospective
Podcamp is now a year old. Over 15 have occurred around the world in this short period of time. What have we learned? What works best? What can we improve on? This panel discussion will feature current and past Podcamp organizers, and we will look for your input on important decisions moving forward, such as should there be a small entrance fee (such as $20- equivalent to a co-pay) to discourage no-shows, which make planning so difficult? If there was an entrance fee, should it go to defray expenses like food and water, or should it be a charitable donation to a local community organization? (Please Contact Whitney Hoffman if you are interested in participating on this panel).

Rm 205 Monetizing New Media with New Measurement: Your Podcast Depends on It - John Federico, On Digital Media
Downloads are dead! Subscribers are expired! Let’s start talking about the next generation of measurement for syndicated and downloadable media.

Rm 206 Tools for reaching a Multi-Lingual Audience or “How to translate your blog into Klingon”
I will cover some of the tools (WorldWide Lexicon, Moses) that help translate your content to other languages. If you have used any multi-lingual tools and want to share your experience please contact me. Ed Manlove

Rm 207 Let’s get creative
Creativity is an important part of podcasting so lets get together to get our creative juices flowing. Come join us to use a variety of materials to the artistic and creative sides to wake up with Dave LaMorte teaching a guerrilla art class at podcamp.

5 pm to 5:30pm- Closing; Evening Event Information - Room 205